BRANDING AND STRATEGY

BRANDING

brand

Well-executed marketing programs drive up both revenue and profits. We work with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.

Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits. As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base.

Together, we identify challenges, explore opportunities, and build a plan for long-term growth, by a wide range of services:

- Brand Communications Copywriting

- Marketing Consultations

- Brand Strategy

- Positioning Statements

- New Business Naming

- Story Development

- Print and Web Campaign Cohesion

- Creative Advertising Campaigns

- Event & Trade Show Branding

- Social Media Implementation

- Brand management

- Marketing Mix

- Resource Allocation

STRATEGY

strategy

We offer a complete range of strategic marketing services that provide guidance and focus throughout the entire product life cycle. So, whether you are entering new markets, developing new sales channels, launching new products, re-positioning old ones or simply looking for a fresh perspective - the focus of our strategic marketing consultancy services will ensure that you drive sales and build sustained momentum.

- Customer Insights & Segmentation

- Product & Category Management

- Pricing

- Sales & Channel Effectiveness

- Marketing & Brand Strategy

- Customer Experience

- Customer Loyalty

- Go-to-market strategy